Innovative Marketing

Public Opinion Trend Analysis

We transform the study of opinions and attitudes into data-driven decisions. We analyse public and private sentiment, affiliations, and trending topics across the public sphere using multilingual social media monitoring and telephone surveys. Our research covers diverse groups—including residents, refugees, local and international companies, and investors—across multiple countries. Based on these insights, we build realistic scenarios and assess potential risks to deliver clear executive recommendations and a well-defined roadmap for moving forward with confidence.

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Public Opinion Trend Analysis

Service Overview

Public Opinion Trend Analysis

Public opinion analysis services are a systematic process for collecting audience views on specific issues, using scientific tools to ensure accuracy and representative sampling. According to the Pew Research Center, this is conducted through surveys covering more than 140 countries each year, providing valuable insights into social and political trends. Their importance lies in enabling governments and companies to make data-driven decisions—particularly in dynamic environments such as the Middle East, where public sentiment can directly influence economic stability.

Methodology and Ongoing Monitoring
The process begins with the design of rigorous surveys, similar to the methodology adopted by Public Opinion Strategies, which employs telephone surveys (CATI) and online research to reach representative samples across all 50 U.S. states and 29 countries. Data, for example, is collected through panels comprising millions of respondents.

Ongoing monitoring is carried out through longitudinal studies, such as weekly economic tracking or annual reports on trust in governments. This approach also includes geospatial analysis and the integration of external data sources to measure change over time, while ensuring full compliance with ethical standards, including data privacy and confidentiality.

Public opinion research and monitoring services are essential tools for understanding societal dynamics in rapidly changing environments. Their purpose is to collect data and analyze trends, helping governments and companies make fact-based, informed decisions. This service encompasses large-scale data collection, trend analysis, and the preparation of detailed reports covering multiple facets of public sentiment. The applications of this service are diverse and include the following sectors:

- Political Sector: Measuring public support for policies, analyzing opinions on elections, and assessing perspectives on foreign policy.
- Economic Sector: Evaluating public perceptions of economic trends and their impact on society.
- Financial Sector: Assessing financial inclusion and the accessibility of financial services across different markets.
- Market Research: Tracking brand performance, testing advertising effectiveness, and studying consumer behaviour in critical sectors such as healthcare.
- Military Sector: Gauging opinions on military interventions and issues related to international security and safety.

Reports are professionally prepared with a focus on strategic analysis. They include studies such as State of the Global Workplace, offering insights into workplace wellbeing, complete with percentages and actionable recommendations.

We produce detailed reports incorporating data from countries worldwide. Daily reports feature visualizations, and findings are translated into tactical campaign recommendations. All outputs maintain objectivity and include direct respondent quotes to enhance credibility.

Required Documents

Strategic Vision: The data and documents that outline the overall objectives and the key trends to be examined.
Core Materials: content, slogans, High-Quality Visual Assets (for presentations or campaigns).
Sample Data (if available): Participant panels or contact information for the target groups.
Compliance Documents: Records related to data privacy and regulations, such as GDPR.

What's Included

Large-Scale Surveys: Covering over 140 countries to understand social and political dynamics.
Social Media Analysis: Monitoring platforms (X, Facebook, Instagram, Weibo, VK) using multilingual algorithms to detect sentiment.
Telephone Surveys (CATI): Reaching hard-to-access groups, such as refugees and investors in emerging markets.
Professional Reports: Featuring visualizations, percentages, and direct respondent quotes to enhance credibility.
Risk Assessment: Analyzing potential biases while ensuring objectivity and legal compliance.
Roadmap: Executive recommendations and priorities for developing marketing or political strategies.

Service Execution Steps

1
Study Design: Developing a realistic model and creating precise surveys with representative samples.
2
Data Collection: Initiating telephone and online surveys, along with geospatial research.
3
Monitoring and Tracking: Continuous social media surveillance and longitudinal tracking of changes (weekly/annual).
4
Analysis and Integration: Combining multiple data sources and analyzing them with algorithms to accurately measure sentiment.
5
Report Writing and Publication: Transforming data into daily or detailed reports that include strategic analysis.
6
Final Recommendation: Providing a clear, data-driven roadmap to move forward with confidence.

Service Benefits

High Accuracy: Achieving up to 90% precision in sentiment and trend analysis.
Data-Driven Decisions: Translating public opinion research into strategic decisions that minimize risk.
Global and Local Reach: The ability to access hard-to-reach and complex communities in dynamic environments.
Objectivity and Credibility: Ensuring unbiased results by integrating diverse data sources.
Proactivity: Anticipating social and political changes before they impact economic or institutional stability.