This guide presents a professional methodology for evaluating real estate projects and tourism destinations amid the major urban development boom across the Arab region, with a focused emphasis on market gap analysis and identifying the highest and best use (HBU) of land.
Feasibility Studies for Real Estate and Hospitality Projects: Investment Guide for Major Arab Destinations 2026
Executive Summary
The real estate and hospitality sector serves as a primary driver of development in the Middle East, fueled by mega projects and major demographic and tourism shifts.
However, real estate investment demands long-term commitment and careful analysis of supply and demand dynamics.
This article aims to outline a methodology for conducting feasibility studies for residential, hotel, and mixed-use projects, with a focus on key performance indicators (KPIs) such as Internal Rate of Return (IRR), Average Daily Rate (ADR), and Revenue per Available Room (RevPAR) to ensure sustainable profitability.
Real Estate & Hospitality Glossary
Professional Description |
Term |
| Total buildable area as permitted under local regulations and licenses. | GFA (Gross Floor Area) |
| The average rate per hotel room sold per day. | ADR (Average Daily Rate) |
| The “golden metric” of hotel profitability (Occupancy × ADR). | RevPAR (Revenue per Available Room) |
| Ratio of Net Operating Income (NOI) to property value. | Cap Rate (Capitalization Rate) |
| Speed at which real estate units are sold or leased in the market. | Absorption Rate |
1. Regional Context: Real Estate and Hospitality Boom 2026
The Arab region is witnessing a completely new investment map:
-
Riyadh, Saudi Arabia: High demand for premium offices and large residential units (e.g., Roshn, New Murabba projects).
-
Dubai, UAE: Continues to break records in luxury real estate and unique hotel experiences.
-
Egypt (North Coast & New Cairo): North Coast transforming into a year-round global tourist destination (e.g., Ras El Hikma project).
-
Red Sea, Saudi Arabia: Luxury and eco-tourism projects redefining sustainable hospitality.
2. Real Estate Feasibility Methodology: Supply and Demand
The biggest mistake in real estate is building what you like, not what the market needs.
A. Market Gap Analysis
-
Current Supply: Number of units currently available in the target area.
-
Pipeline Projects: Projects expected to launch over the next 3–5 years.
-
Market Gap: Identifying shortages (e.g., serviced apartments, co-working offices, mid-range villas).
B. Highest and Best Use (HBU)
Determines which type of development yields the maximum land value: hotel, residential tower, retail complex, or a mixed-use combination.
C. Real Estate Financial Feasibility
Long-term cash flow analysis includes:
-
CapEx (Land & Construction Costs): Including government fees and financing costs.
-
NOI (Net Operating Income): Revenue after all operating and maintenance expenses.
-
Exit Strategy (Terminal Value): Estimating property resale value after 10 years.
3. Hospitality Feasibility: The Language of Hotels
Hotels sell time, not just assets. Key study aspects include:
-
Comp Set Analysis: Selecting 5 comparable hotels and evaluating their performance.
-
Seasonality: Planning for low-demand periods.
-
Operator Relationship: Self-managed vs. international brand management (e.g., Hyatt, Marriott) and management fees.
4. Efficiency Levers in Real Estate Development
-
Modular Construction: Reduces construction time by ~30%, lowering financing costs.
-
Smart Cities / PropTech: Integrating technology to reduce operational expenses (OpEx).
-
Big Data Analytics: Understanding buyer behavior and preferences before design.
5. Reliable Real Estate Data Sources (2020–2026)
-
Land and Property Departments: e.g., Dubai Land Department, Saudi Ejar platform.
-
Global Consulting Reports: JLL, Knight Frank, CBRE.
-
Tourism Ministries: Visitor numbers and occupancy rates.
-
Real Estate Investment Bulletins: Issued by central banks.
Case Study: “Residential & Serviced Apartment Tower” in Riyadh
Challenge: High land costs in North Riyadh.
Solution: HBU analysis showed that combining residential and serviced apartments reduces vacancy risks. First floors allocated to co-working spaces for incoming startups.
Result: 60% of residential units sold off-plan; IRR reached 24%, 6% higher than pure residential projects.
Real Estate & Hospitality Investor Checklist
-
Confirm land ownership and zoning compliance.
-
Calculate realistic Vacancy Rate.
-
Include design and project management fees.
-
Ensure strong infrastructure (roads, electricity, metro).
-
Assess tax impact (VAT, property transaction tax).
-
For hotels: room and facility sizes comply with 4-5 star standards.
-
Define exit strategy or potential REIT securitization.
Common Mistakes (SEO Tips)
-
Ignoring CapEx reserves for major maintenance every 5–7 years.
-
Relying solely on current prices; failing to anticipate future supply.
-
Underestimating licensing timelines, starting loan interest payments before building permits.
Key Takeaways
-
Real estate is a safe asset, but financial feasibility protects against market downturns.
-
Mixed-use projects are more resilient to market fluctuations.
-
In hospitality, you invest in service experience, not just walls.
-
Data is the compass: Occupancy rates and daily rates determine asset value.
-
Sustainability (ESG): Green buildings command higher rents and resale prices.
7-Step Action Plan for Developers
-
Secure land and legal compliance.
-
Conduct deep market research (luxury, mid-range, economy).
-
Perform HBU analysis for optimal mix.
-
Design for space efficiency (Net vs Gross Area).
-
Build a strict financial model (IRR, NPV, cash flow scenarios).
-
Secure financing (banks, partners, off-plan sales).
-
Select contractors and operators prioritizing quality and timeline adherence.
References
-
Knight Frank, Middle East Real Estate Market Report 2025.
-
JLL, Hotel Performance Reports in Major Cities 2024–2025.
-
Saudi Ministry of Tourism, Annual Statistical Bulletins.